| September 10, 2001
For Immediate Release
Johns Hopkins Applied Physics Laboratory Announces Strategic R&D Alliance with Arbitron Inc.
The Johns Hopkins University Applied Physics Laboratory (APL), in Laurel, Md., recently signed a multi-year Research Technology Development and Licensing Agreement with Arbitron Inc., of Columbia, Md. Under this agreement, negotiated through APL's Office of Technology Transfer, APL will provide research and development expertise to enhance Arbitron's audience measurement capabilities and services, including its Portable People Meter — the first electronic measurement device to automatically collect information about a person's exposure to radio, network TV and cable programming.
"This alliance with Arbitron is a great example of how APL is transferring technology to benefit an international company while enhancing our local community," says APL Director Richard Roca.
APL is applying its expertise in acoustics, radio frequency technologies, as well as electronics packaging, fabrication processes and reliability testing gained from its Department of Defense- and NASA-related projects to extend the capabilities of the Portable People Meter. "Our in-house facilities provide a unique combination of advanced design, fabrication and testing equipment coupled with extensive skills and experience in the development and qualification of electronic products," says Harry Charles, assistant department head for engineering in APL's Technical Services Department.
"This strategic alliance will provide APL the opportunity to collaborate with Arbitron in the development of innovative technologies, which should benefit Arbitron's core business and enable APL to enhance its research and technology development efforts," says APL's Paul Schuster, one of the project's lead investigators.
"Our agreement with APL will advance Arbitron's goal of establishing the Portable People Meter as a global standard for media measurement," says Ron Kolessar, vice president, Technology, Arbitron Inc. "Their expertise will help us augment our Portable People Meter so that the system will better serve our customers' needs in the U.S. and around the world."
This agreement is the 23rd in a series of option and license agreements negotiated by APL's Office of Technology Transfer, which was established in July 1999 to facilitate the transfer of APL-developed technology to business and industry for the public's benefit.
The Applied Physics Laboratory, a division of The Johns Hopkins University, uses innovative science and technology to solve complex problems that present critical challenges to the nation. For information, visit www.jhuapl.edu.
Arbitron, an international media and marketing research firm, tracks consumer exposure to radio, television, cable and satellite TV for broadcast companies and advertisers. For more information, visit www.arbitron.com, or contact Thom Mocarsky at (212) 887-1314 or by e-mail at firstname.lastname@example.org.